Vitaly Friedman

at FRONTEND 2011

The invisible side of design

Vitaly Friedman caricature

As designers, we tend to get distracted by aesthetics of our designs, and often do not pay enough attention to the other, invisible side of our creations.

This talk discusses the value of functionality, storytelling and thorough editorial work in Web. It argues about the significance of purpose, context and quality in our decisions. It also provides personal insights and practical examples of invisible design being used in practice.