A few years ago, the financial management software company Intuit began seeing flattening growth and declining net promoter scores. The company founder and leadership commenced a company wide call to arms regarding innovation.

The issue — this call from the top was expressed through powerpoint and no road to action. Fast forward four years, the innovation pipeline is bursting, net promoter scores are rising, and Intuit posted one of its best years in a global economic downturn. So, what happened? A small group of employees started a bottom's up revolution leveraging many existing company execution levers and subsequently changed a culture. Design Director, Joseph O'Sullivan will discuss the experience and lessons learned.