The nature of consumer experiences are changing. A great product or service is no longer just defined by a singular iconic design. A great experience is one that allows others to participate in its development, to add to it, to change it and to extend its uses. To be successful at a large scale, designers need to consider the opportunities for an ecosystem to emerge around their experiences.

But how do you grow a community around a product, around a service, around the whole experience? How do you design to allows the community to build on it and make it their own? Drawing on recent experience building a new mobile ecosystem, this session will illustrate new approaches for experience design that encourage community participation and methods for attracting a community to your product and services.