Albert Shum directs the Windows Phone Design team consisting of interaction, visual, motion, industrial and brand designers along with user researchers & design program managers. The team collaborates with engineering & business partners to create integrated mobile experiences for its consumers.
Prior to Microsoft, Albert led the convergence of sports & technology efforts at Nike resulting with the digital Nike+ experience. Albert has a Master's of Product Design from the Stanford University, a Bachelor of Science Mechanical Engineering from the University of Waterloo, and the General Management Program from Harvard Business School. In his spare time, Albert is usually found riding his bike.
Albert Shum's talk:
Designing Ecosystem – Evolving Consumer Experiences
The nature of consumer experiences are changing. A great product or service is no longer just defined by a singular iconic design. A great experience is one that allows others to participate in its development, to add to it, to change it and to extend its uses. To be successful at a large scale, designers need to consider the opportunities for an ecosystem to emerge around their experiences.
But how do you grow a community around a product, around a service, around the whole experience? How do you design to allows the community to build on it and make it their own? Drawing on recent experience building a new mobile ecosystem, this session will illustrate new approaches for experience design that encourage community participation and methods for attracting a community to your product and services.